Mission critical branding with host smiling

Welcome to Mission Critical

Mission Critical is a weekly podcast hosted by Editor-in-Chief Lance Chung that focuses on the shared pursuit of success (however you define it) and, most importantly, the values that drive today’s most inspiring leaders. It’s about the stuff that’s bigger than the bottom line—it’s about purpose and impact. 

Picking up where Bay Street Bull’s print edition leaves off, you’ll be able to hear directly from today’s most respected leaders and distill key learnings that pertain to each person’s area of expertise. From innovative entrepreneurs to cultural game-changers, each episode will introduce you to someone new who is defining their community and redefining the status quo. 

While all of our guests are very different from each other, the question at the end of the day remains the same: what’s your mission? 

Mission Critical will be available on Spotify, Apple Podcasts, Google Play, and anywhere you listen to podcasts with new episodes released every Thursday starting October 1st. Listen to the trailer below. 




Hinge CEO Justin McLeod wearing blazer and shirt in black and white photo with Mission Critical and Bay Street Bull brandingE12 Justin McLeod (CEO, Hinge): How Can We Use Data to Crack the Code on Dating?

Dating at the best of times can be an awkward experience. So how does one find romance during a pandemic? On today’s episode, Justin McLeod, founder and CEO of online dating platform Hinge, joins us to talk about love and data. Described as a dating app designed to be deleted, Lance chats with Justin about Hinge, digital courtship in the age of a pandemic, and how he’s using data to crack the code on dating. Listen


Notorious Cree in Indigenous regalia in black and white photo with Mission Critical and Bay Street Bull brandingE11 James Jones (Notorious Cree): How Can We Find New Ways to Pass On Our Culture?

What does it mean to embrace your culture? To reclaim your cultural identity? On today’s episode, Lance chats with James Jones (otherwise known as Notorious Cree) about connecting with and celebrating your culture. With a social media audience of over 2.5 million followers, James is applying a modern use of technology and social media to depict Indigenous culture and traditions. And what he is doing is teaching his millions of followers is to be proud of your culture, to unapologetically embrace the path to discovering your heritage, and perhaps most importantly, that you are not alone in that journey. Listen

Toronto Raptors Nick Nurse wearing suit in front of microphone in black and white photo with Mission Critical and Bay Street Bull brandingE10 Nick Nurse (Toronto Raptors): How to Build A Team of Champions

What does it mean to win? For Nick Nurse, head coach of the Toronto Raptors and the Canadian men’s national basketball team, victory is measured in more ways than one.

On this episode of Mission Critical, Lance chats with Nick about what it takes to create a championship-winning team. Under Nick’s guidance, the Toronto Raptors famously won the NBA Championship in 2019, marking the first time a Canadian team has won the elusive title in the sport’s history. The reigning NBA Coach of the Year talks about leadership on (and off) the court, using your platform for good, and why he keeps a literal elephant in his office. Listen

AsapSCIENCE duo in black and white photo with Mission Critical and Bay Street Bull brandingE09 Greg Brown (AsapSCIENCE): How to Think Like A Scientist

In a time characterized by “fake news” and conspiracy theories, it feels like we’ve reached a boiling point with our current culture of doubt. But misinformaton (and the spread of it) is not a new phenomenon. One could even argue that it has existed for as long as the study of science, itself. In this episode, Lance chats with Greg Brown, one-half of the social media sensation that is AsapSCIENCE. Greg and his partner, Mitchell, are queer educators that have amassed a social media audience of over nine million followers who tune in daily to learn about a wide range of science topics. As cases continue to climb and various parts of Canada enter lockdown, Lance and Greg talk about how to talk to trolls, what we can do to curb conspiracy theories, and how to think more like a scientist. Listen

Wattpad CEO Allen Lau wearing blazer in black and white photo with Mission Critical and Bay Street Bull brandingE08 Allen Lau (CEO, Wattpad): How to Unearth the Next Big Thing

Since the dawn of humanity, humans have been enchanted and spellbound by the art of storytelling. Today, in a time characterized by the democratization of media, our ability to share stories has never been more powerful thanks to technology.

Leading the charge of the next generation of storytellers is Wattpad, led by co-founder Allen Lau. They’ve helped launch writing careers and have adapted user-generated stories into hit movies and TV shows. Needless to say, they know what it takes to tell a great story.

In today’s episode, Lance speaks with Allen about how (and why) he created Wattpad, the importance of telling diverse stories, and how they’re using technology to unearth the next big thing. Listen

G Adventures CEO Bruce Poon Tip wearing sweater in black and white photo with Mission Critical and Bay Street Bull brandingE07 Bruce Poon Tip (CEO, G Adventures): How Do We Travel with Purpose?

Travel. At some point this year, we’ve all probably daydreamed about our next big trip—the next adventure to go on after the pandemic is over, the people we would go with, the sights to see, and, of course, the food to eat. It’s no surprise that, in the wake of the COVID-19 pandemic, the tourism industry has been one of the hardest hit. It begs the question: how—and when—will we as a society feel safe to travel freely again? In this episode, Lance chats with Bruce Poon Tip, founder of G Adventures, an award-winning small group adventure travel company pioneering community tourism, about how we can embrace our spirit of exploration and make an impact at the same time. Listen

Arlene Dickinson in white shirt with Mission Critical brandingE06 Arlene Dickinson (CEO, District Ventures): How Do We Reinvent Ourselves?

How important is optimism in a time where everything seems to be in a general state of chaos? One could argue that entrepreneurs are inherently optimistic given the nature of the business, what with the number of hurdles, uphill battles, and rate of failure that entrepreneurs often experience. District Ventures CEO and Dragons’ Den investor Arlene Dickinson understands this well. In today’s episode, Lance and Arlene chat about reinvention, mental health, and the importance of optimism. Listen / Show Notes

Goodee Founders Byron Dexter Peart with Mission Critical logoE05 Byron and Dexter Peart (Co-founders, Goodee): What Does the Future of Luxury Look Like?

Fashion has always been about commentary. No one knows this better than Byron and Dexter Peart, juggernauts of the fashion industry who cut their teeth building their minimalist lifestyle brand, WANT Les Essentiels, into a global empire before departing to start something new. That something was Goodee, an online marketplace that focuses on “good people, good design, and good impact.” In this episode, Lance chats with Byron and Dexter about conscious consumption and the future of luxury. Listen / Show Notes

Joey Zwillinger black and white photo with Mission Critical branding

E04 Joey Zwillinger (CEO, Allbirds): Should Companies Pay for Their Carbon?

Joey Zwillinger is the CEO and co-founder of Allbirds, a San Francisco-based material innovation company that specializes in making the world’s most comfortable shoes (and now, apparel!) More importantly, they’re a company on a mission to tackle what Joey calls the biggest problem of our lifetime: climate change. In this episode, Joey and Lance talk about sustainability, activism, and whether companies should pay for their pollution. Listen / Show Notes

Mission Critical episode art with black and white photo of Kamran KhanE03 Dr. Kamran Khan (CEO, BlueDot): How Can We Use Artificial Intelligence to Disrupt Infectious Diseases?

Tackling a pandemic like COVID-19 requires lightning-fast agility in order to disseminate critical information to key decision-makers. No one understands this better than Dr. Kamran Khan, epidemiologist and founder of BlueDot, a Toronto-based social enterprise that harnesses artificial intelligence as an early warning detection system for infectious diseases. In today’s episode, Dr. Khan and Lance chat about why he started BlueDot, profit-purpose harmony, and using big data to disrupt disease. Listen / Show Notes

Black and white image of Maitreyi Ramakrishnan with Mission Critical brandingE02 Maitreyi Ramakrishnan (Actor, Never Have I Ever): How Can We Fight for Better Representation in Hollywood?

Mississauga-born Maitreyi Ramakrishnan beat out 15,000 other girls when she landed the lead role of the Netflix original series Never Have I Ever, a groundbreaking show that tells a coming-of-age story focusing on family dynamics, relationships, grief, and friendship through the lens of an Indian-American household. In this episode, Maitreyi chats with Lance about representation, identity, and leadership. Also, what’s Mindy Kaling like as a boss? Listen / Show Notes

Entrepreneur Michele Romanow portrait with podcast logoE01 Michele Romanow (Serial Entrepreneur): How Can Entrepreneurs Help Solve Today’s Toughest Problems?

Michele Romanow is a serial entrepreneur, an investor on Dragons’ Den, and co-founder of the world’s largest e-commerce investment company, Clearbanc. In this episode, Lance and Michele talk about equity and equality, humility, and how entrepreneurship can be a vehicle for solving today’s toughest problems—especially if we work together. Listen / Show Notes