Maison Hennessy Donates $50,000 to Hospitality Industry with #ComingTogether Fund
Luxury spirits brand Hennessy has donated $50,000 to the Bartenders Benevolent Fund in recognition of the hardships the hospitality community is currently facing.
Moët Hennessy in Canada has launched its national program called Coming Together to support its local partners during the pandemic. The hospitality sector has been heavily impacted since the outbreak of coronavirus destabilizing the livelihood of bartenders, restauranteurs, and service staff.
“The Maison Hennessy is proud to support the Bartenders Benevolent Fund as it directly benefits the community we are a part of,” says Veronique Gonneville, national communications director of Moët Hennessy in Canada. “The non-profit organization was created by industry members to benefit bartenders, servers, and front-of-house support staff in the hospitality industry across Canada.”
The campaign will support the community through local and national initiatives that will run throughout the year. The initiative includes #HENNESSYMYWAY, a social media-based competition where 50 mixologists will showcase their skills in 30-second videos. Winning participants will receive $500, Hennessy merchandise, and a feature on Hennessy.com.
Other initiatives under the #ComingTogether campaign include The Coming Together Cocktail Project (which will feature recipes from Canada’s top 50 mixologists), Coming Together Instagram Live Cocktail Sessions (intimate and informative cocktail sessions between bartenders and brand ambassador Sabrine Dhaliwal), and Restaurant & Catering Partnerships (custom dining packages and promotions for consumers to enjoy at home.) Managing Director of Moet Hennessy Canada, Alexis de Calonne, says every initiative has been specifically curated to support the industry in a thoughtful way.
“Coming Together with Moët Hennessy in Canada is our way to thank our friends in the food and beverage industry that have supported us in immeasurable ways,” says Calonne. “We know that many of our partners are facing unprecedented challenges at this time, and we are committed to being there for them, both with unique initiatives and financial donations.”
For more information about the national Coming Together campaign, follow along and use hashtag #ComingTogether.