Old Spice’s Red Reserve Collection is Reflecting Modern Masculinity
Over generations, notions of masculinity continue to evolve. Archaic stereotypes have begun to be retired while maturity, reliability, and the confidence that comes with knowing oneself are more valued than ever before. But even though such confidence is celebrated, it’s sometimes hard to identify. What does it look like? What does it sound like? What does it act like? These questions are as tough to answer as they were in generations past. Despite the ambiguity, we have a definitive answer as to what such confidence smells like. Introducing Old Spice’s new Red Reserve Collection scents, a grooming line to reignite confidence and encourage men to smell ready for anything.
Old Spice has spent the last 80 years empowering men to feel confident in their own skin and the Red Reserve collection is no different. With three ridiculously long-lasting, quality scents – Dynasty, Royalty, and Sea Spray are available in a cleansing body wash while Dynasty and Sea Spray are also available in an Aluminum-free deodorant – the collection gives you the security and safety of always smelling your best at any time of day. The best part? The versatile collection came out just in time to make for the perfect Father’s Day gift!
This means that the new unique scents can give the gift of confidence from day to night.
Dynasty is here to provide some edge, with notes of leather and hints of black pepper spices, topped with deep tonka and amber essence. Royalty stays true to its name by bringing forward a scent of aged bourbon and black cherry with a twist of orange peel and a lasting scent of oak. Lastly, Sea Spray scent, as its name hints, will make you feel as though you’ve embarked on a tropical vacation with its strong scent of watery citrus and fresh laundry.
Free from parabens and phthalates, the Red Reserve Collection Cleansing Body Wash will give you confidence and help you look and feel your best. Pair it with the new collection’s Aluminum-free deodorant – which will leave you left feeling protected and smelling great with its 48-hour protection against sweat and odour.
With these scents, Old Spice is determined to make you feel your best by smelling the best. Redefining what we mean by a confident man in this era is the Red Reserve Collection’s mission. A confident millennial man looks different to anyone and the notion of “masculinity” continues to refine and evolve. Whether it’s for you or your dad, knowing your daily products are keeping you fresh is a universal relief.
From the new Red Reserve Collection with its premium scents of Dynasty, Royalty, and Sea Spray, Old Spice has come out with the perfect gifts to help deliver the confidence that comes with feeling your best. For more information, you can discover the entire Red Reserve Collection here.