These 3 Female-Founded Lifestyle Brands are Focusing on Kitchenware
Thanks to a collective re-evaluation of living spaces, the pandemic has brought upgrades to many home kitchens with a range of high-quality and thoughtfully designed items. A direct-to-consumer transformation happening in the home industry is helping the cause—and many of the brands leading the way are female-founded. From beautifully-crafted dinnerware to pragmatic kitchenware, these companies ensure that the most important room in the home—the kitchen, naturally—is well-equipped to be a comforting and stylish sanctuary.
Los Angeles-based dinnerware company Our Place is much more than its Instagram-famous Always Pan—the multi-functional, ceramic, non-stick pan endorsed by celebrities like Cameron Diaz and Paris Hilton.
Founded by Shiza Shahid (formerly the CEO of The Malala Fund) in 2018 with a purpose to foster an inclusive community for the modern multiethnic kitchen, the direct-to-consumer brand has become a beloved go-to for cutlery and stylish plates, bowls, and drinking glasses in coordinating colours. More than its popular home-enhancing physical offerings, the sustainably-produced brand inspires important stories and conversations with its tradition-driven products.
Vancouver-based Fable gives dinner party guests something to talk about with its timeless range of dinnerware. Inspired by shared moments and the world’s coastal regions, the sustainably-conscious brand brings a story to the home with its designs, traditional craft, and transparent pricing.
Co-founded by Tina Luu, the artisanal ceramics, glassware, flatware, and textiles are intentionally crafted to transcend passing trends, becoming household staples for years to come. Fable’s proactiveness on social impact isn’t limited to its focus on sustainability; for every set of Fable dinnerware sold, a meal is directly donated to a youth in need.
ENSEMBL disrupts traditional notions of cookware with a radically designed multi-functional alternative created to optimize space. Montreal-based Kate Swanson founded ENSEMBL in 2017 to modernize cookware with a collection of stackable stainless steel pots and pans.
The products are celebrated for their simple stacking abilities—so much so that the company has trademarked the design around their interlocking handles. ENSEMBL products also perform like a dream, even for non-cooks. Sustainable practices drive much of the brand’s business model and are reflected in everything from recyclable packaging to resources to help customers recycle their old cookware.