30x30 Health Women Who Lead

Bay Street Bull: Best of Women’s Health

Women's Health

Life is unpredictable—here’s looking at you quarantine—but most women can count on one thing to always come at a certain time of the month… their period. Staying at home means you no longer have to awkwardly push a tampon up your sleeve before you head to the bathroom; it also allows you to embrace doing your work curled up in bed with a heat pack. The world is creating a new normal, and so is the women’s health industry. 

Say goodbye to trips down the aisle with rainbow coloured boxes; here are our favourite women’s health products to turn your period into an exclamation mark.


This all-natural women’s health company’s humble beginning was featured on Dragon’s Den in 2017 as a “time of the month” subscription service then-called Ellebox. Now, Blume has grown into a women’s self-care brand that ranges from organic sanitary products to all-natural skincare. Blume has gained quite the following with rave reviews all over their website and 78,000 Instagram followers. Founders Taran and Bunny Ghatrora were part of our 2019 30×30 class, you can find out more about them here.


Joanna Griffiths told Bay Street Bull she began her all-inclusive intimate brand at the height of Victoria’s Secret. She wanted to redefine the female intimate industry that was being driven by the male lens and viewpoint of what sexy is, and so Knix was born. The inclusive brand began with leakproof underwear, designed to be comfortable and completely protective—even during your period. Their website claims the leakproof underwear holds up to 3 tsp of liquid, so there’s no need to walk in front of your friend so she can “check.” Knix has expanded into loungewear, bras, swim and even launched a line aimed at helping young girls ensure a leak-free period, Knixteen


This subscription-based service was founded on the belief that women deserve to know exactly what’s in the products they put in their bodies. Easy’s 100 per cent certified organic cotton tampons and pads are meant to be breathable, hypoallergenic and skin pH compatible. Founder and member of our 2018 30×30 class, Alyssa Bertram, wanted to change the dialogue about periods and make it an open discussion about health and hygiene. So, five per cent of Easy’s profits go towards ZanaAfrica, an organization that provides menstrual education to girls in Kenya. Easy helps you feel good about what you put into your body, but also about what you’re putting into the world.


Thinx is determined to redesign the way women deal with their period. Their washable and reusable underwear is designed to replace pads and tampons, or be worn with tampons and cups for extra protection. They offer a variety of styles with a rating system for the amount of absorbency, so you can find what Thinx works best for you. Company CEO, Maria Molland, told Bay Street Bull that she was eager to work for a company that was disrupting spaces around women’s and reproductive health. In addition to their underwear line, Thinx has a range specifically for helping young girls navigate their period, Thinx (BTWN), and a line designed for bladder leaks, Speax.

Diva Cup

Diva Cup has been revolutionizing how women deal with their period since 2003. The silicone cup disrupted the feminine hygiene market which had previously been dominated by tampons and pads. According to the company website, the Diva Cup is comfortable, reusable and eco-friendly. The 100 per cent medical grade silicone cups are made in Canada and can be worn for up to 12 hours. Users have the option to pick from three sizes depending on flow, and the company recommends buying a new Diva Cup once per year—that’s right, save your money, no need to buy tampons or pads every month.